The competitive marketing environment today, has compelled organisations to operate under the pump. Many markets are now mature, with marketing costs going up and returns dropping. Marketing decisions need to be made on the basis of accurate and insightful data. Web and Campaign Analytics, therefore, has become an integral part of any organisation’s marketing strategy.
Google Analytics Audit/Review
Google analytics is feature rich enterprise class web analytics tool. It has many features, like custom variable, events, alerts, profiles. During audit our certified Expert identifies what can be done to use this feature to make your account more effective
Actionability of the data collected by Google Analytics
Most implementation done by IT resources lacks expertize of data analytics. Therefore, data collected is not always actionable. With our expertize, we suggest ways to get data to help you take decision
Consistency of data collection
Google Analytics data collection sometimes leads to complex situation where cookie consistency and other parameters are not maintained to the extent Google requires them for. This leads to incorrect data & lack of trust in data from Management.
Integration with different system(e.g. Google AdWords, sales force, third party shopping cart)
While you have data in Google Analytics, to have a holistic view of customer you require it to be integrated with different CRM, Advertising systems. During Google Analytics Audit we review this to ensure you get complete overview of your data.
What will you get – Complete Google Analytics Review
An in depth report which clarifies your implementation based on accuracy, actionability and consistency of data. It will have potentially following sections:
- Audit findings
- Strategic recommendations
- Tactical recommendations
- Process recommendations
Reporting and Analysis
Web Analytics Ongoing Reporting and Analysis
A Web Analytics tool can generate terabytes of data! we can help you leverage different data sources to understand user behavior based on business objectives and goals and make appropriate recommendation to improve bottom line conversion. We can help you in your web analytics reporting and help you with your ongoing analytics.
From customized reports to weekly, monthly reports we deliver various reports targeted to various groups based on their needs with complete visualization. i.e.
- Executive/Management Reports
- Reporting and Analytics to Web Marketing Team
- Reporting and Analytics to Sales Group
- Reporting to the IT group
Tier 1,2 & 3
Tier 1 is for online retailers whose analytics have already been implemented and who are looking for a one-time expert interpretation of the data derived from that implementation delivered in a series of actionable and data-driven recommendations.
Tier 2 is for our clients who don’t already have their analytics correctly implemented or for those who would like a more in-depth list of our data-driven recommendations.
Tier 3 is for our clients who want to know as much as they possibly can and most importantly, what to do with that information on an ongoing basis.