Developing Keyword Lists for Product SEO
Tactical SEO involves activities to ensure maximum impact based on an
SEO budget and competitiveness – of this, one of the most important
parts of tactical SEO is keyword research.
• List root brands and product/service names (e.g. computer);
• Brainstorming variations of product and brand related keywords (e.g.
• Talking to clients to determine what terms they use in search;
• Studying competitors’ sites;
• Adding geographic variations (e.g. TV Australia, TV Sydney);
• Adding descriptive variations (e.g. LED 40 inch TV);
• Taking all the variations and entering them into the Google AdWords
Keyword Tool, which will suggest numerous other variations.
Next steps, create the great content and structure it well.