How does Google Analytics work?

How Does Google Analytics Work? Google Analytics is a powerful and flexible website statistic counter. This page will briefly explain to you, how Google Analytics works and how you can incorporate this amazing tool into your website.

Google Analytics uses a first-party cookie and JavaScript code to collect information about visitors and to track your advertising campaign data. Google Analytics anonymously tracks how visitors interact with a website, including where they came from, what they did on a site, and whether they completed any of the site’s conversion goals. Analytics also keeps track of your e-commerce data, and combines this with campaign and conversion information to provide insight into the performance of your advertising campaigns.

With information from Google Analytics, you will be able to drive traffic more efficiently to your site, and convert that traffic more effectively.