Search Engine Market Share Australia 2012

Google: 94.38%

All the rest: 5.62%

Australian Facebook Statistics

Total users: 10,948,280 (up 59k)
Penetration of Population:  51.49%
Gender Split (M/F): 46% / 54%
Largest Age Segment: 25-34 (26%)
Average Time on Site:  21:40
3 most Liked Brands:
  • Quicksilver (1,880,374) 
  • Ugg Australia (1,343,961)
  • Bubble O' Bill Ice Creams (1,173,156)

Australian Twitter Statistics

Total users:  1,800,000 (up 200k)
Gender Split (M/F):  66% / 34%
Average time on site:  9:50
Largest Age Segment
45-54 (34%)
Highest User Interest:
  • Web Stats & Analystics
  • Search Engine Optimisation and Marketing 

Australian LinkedIn Statistics

Total Users: 2,100,000 (same as last month)
Average Time on site:  8:50
Largest Age Segment:
45-54 (34%)
Gender Split (M/F):   57% / 43%

Australian Social Media Statistics (Other)

MySpace: 460,000
Pinterest: 470,000
Tumblr: 1,200,000
Stumble Upon: 170,000
Google+: 1,100,000
Instagram: 252,000

Australian Internet Browsers (% Market Share)

Internet Explorer: 35.89%
Chrome: 23.86%
Firefox: 22.4%
Safari: 16.12%
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