SEO Return On Investment
Measuring ROI is undoubtedly the best way of understanding if your investment is likely to generate a return for your business. You should ensure that your SEO timeframes are included along with the costs of that time period (e.g. if the ROI calculated for three years, and the length of the SEO project is one year, then it is important to note the ongoing charges for the remaining two years to rank highly across search engines). Remember that it will usually take two to nine months to start seeing results.
To calculate the ROI, you will need to provide a number of statistics including:
• Average sale/lead price
• Average conversion rate of a visitor to sale or lead to the sale
• Number of current visitors from organic search.