What is Conversion Rate Optimisation ?
In the business world, advertising doesn’t count for a lot unless you can demonstrate that you are getting a lot of customers. When you have a lot of customers and not just people looking at your ad, then you should get a lot of sales. This means that you should have a lot of profit.
The same is true for the online arena. It’s easy to maintain an image online, but this image is nothing unless you can get more profits. Moreover, you need to have a website that is as easy to look at as it is easy for people shop from. This is where conversion rate optimisation comes in.
How Conversion Rate Optimisation Works
Conversion rate optimisation refers to methods that make your online presence work for you. You can do this by redesigning your website to look a certain way, providing easier ways to shop, maybe even redesigning your content so that you can encourage more people to shop from you. There are thousands of ways to get your website and even your ads to convert ordinary web surfers to people who will actually be your loyal followers and customers.
At its heart, conversion rate optimisation entails decreasing how much your visitors bounce away from your site. You want them to “stay and be converted,” so to speak. Conversion rate optimisation is not so much built to attract more customers, but to keep people glued to you and not have them leave.
How Conversion Rate Optimisation is undertaken
There are two principal ways for you to carry out conversion rate optimisation. The first is focused on testing, where you put up a website and keep on measuring how many people go to your site and then become customers.
Another way is more focused on pre-testing, where you study your audience extensively, and then base your website design and copy on your audience needs. This way, you already have a directed marketing strategy based exactly on what you believe will attract your audience.
It can be difficult to convert your ordinary surfers into a consumer base, and you might find it tedious to have to go through many studies. However, these investments will pay off in the long run. You will need to do testing as often as possible and recognize that your audience changes. But as your audience’s needs changes, so should you adapt to the changing times.